The innovative technological solution for online retail
Allows you to speed up listing and sales dozens of times, increase turnover and profit in e-commerce and omni-channel trading.
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Contentfactory – robotic integrable streaming production of visual content, with Media/Digital Assets Management System (DAM)
The solution was developed for ecom-enterprises - marketplaces, online stores and retail chains with the need to digitize from several hundred to several tens of thousands of SKUs per day.
Content in e-commerce is a product that generates the main income stream for ecom-enterprises, whose goal is to get income as quickly as possible, in the best quality and with the least labor costs.
The common (manual) method of streaming creation of catalog digital photo/video copies of goods for online trade is outdated and inefficient...
A common (manual) way involves the use of non-specialized hardware and software, but even if they are professional, they cannot provide high performance and cost reduction because of their wide range of purposes (they are also used for shooting artistic portraits, weddings, interiors ...)
Under such conditions, from the start of delivery of goods for shooting it takes from several days to several months before the publication of their photos on the site.
It requires the participation of numerous qualified and highly paid personnel: photographers, assistants, retouchers, producers, account and content managers, as well as organizing workplaces for them, etc.
Photo shooting
Post production
WEB publishing
Example of getting content of 100 SKUs
Online store stays without content for 7-14 days!
When some item is already in stock, but its product card lacks its photos, then it is NOT for sale, and the ecom-enterprise incurs daily losses and doesn't get any profit.
2 days
3-10 days
2 days
Contentfactory allows to avoid additional expenses and not to lose profit
Lost profit in numbers
At the cost of 1 SKU $ 50
With a sales plan of 30 SKU/day and a profitability of 15%
With a sales plan of 10 SKU/day and a profitability of 30%
in 4 days
in 7 days
in 14 days
With a sales plan of 20 SKU/day and a profitability of 25%
$ 900
$ 1000
$ 600
$ 1750
$ 3500
$ 1575
$ 3150
$ 1050
$ 2100
1 hour
instead of 7-14 days
On the scale of the marketplace, the lost profit can reach more than
$ 2 million in 4 days
$ 2 million in 4 days
WEB publishing (PIM/ERP/CMS)
Post production 100 SKU
Shooting 100 SKU
Contentfactory Solutions
1
This is an industrial-grade hardware and software shooting complex with innovative production solutions and technological know-how.
Photo production
Immersive visual content
Specialized photo production
Digital Asset Management System (DAM)
The complex provides streaming creation of commercial photo and video material at a rate of up to 20 000+ SKUs per day.
Shooting, editing and posting of digital photocopies of goods are performed in a streaming automated mode with the use of neural networks. Most operations are performed without the need to involve highly paid personnel: photographers, digital assistants, photo editors, content managers.
Subject shooting process needs just one operator with the simplest set of actions "placed > pressed the button > removed".
Subject shooting process needs just one operator with the simplest set of actions "placed > pressed the button > removed".
Each SKU is available in 1 minute...
... from the first operating of a camera shutter (the start of SKU shooting) till the posting of a digital SKU photocopy in DAM/ERP/CMS storage of photos.
The content is being published on website during the shooting process
The process of content creating can be embedded in the business process of an online store. Integration with any well-known IT system: PIM/CMS/ERP/ MDM/WMS, etc. is possible.
3D/360° shooting
Angle Shooting
Model Shooting
up to 1000 SKUs per day
(at one post)
up to 900 SKUs per day
(at one post)
during common (manual) shooting: 200-300 SKUs
during common (manual) shooting: 150-400 SKUs
нажмите на объект и вращайте
up to 1600 SKUs per day
(at one post)
during common (manual) shooting: 100-150 SKUs
Для просмотра 3D/360°фото с использованием трекпада ноутбука
During the shooting process the monitor displays entirely edited content material ready for use on various online platforms. After the integration of the Digital Asset Management System (DAM) of photo production with the client's IT system, the content is automatically published in the product card of their online store.
Shooting Examples
Conversion presentation of commercial items
The most informative and well-thought-out presentation in 3D/360° in combination with composition photos increase the CTR index and conversion by up to 15% and also reduce the return probability by up to 34%
Automated insertion of any background
Automated creation of a transparent background and insertion of any other makes it possible not to waste time choosing a background design, and in post-editing - to make clipping without a retoucher.
Accent photos of details are created automatically
The artificial intelligence algorithm (GAN) can be used in the shooting process. It allows to determine the key elements of an object and to create accent photos – close-ups – of the necessary elements of the commercial item.
During the shooting process the operator reads the barcode (of the manufacturer), and the System automatically renames the file according to the internal article system of e-com enterprise and posts it into DAM/PIM.
During the shooting process text and symbols on SKU's package/label can be recognized, converted (composition, manufacturer, expiration date etc.) and entered into DAM/PIM.
Automated file renaming
Text recognition on package/label
Along with creating photocopies and reading SKU's information such data as weight and dimension is collected and entered into DAM/PIM.
Сomplete collection
of data about an item
of data about an item
One-time content preparation
Automated editing includes one-time preparation for various online platforms (online brand showcase, marketplaces, price sites, social networks, etc.).
Features and Additional Options
Features and additional functions
нажмите на объект и вращайте
Immersive Interaction
3D/360°photo does not only make it possible to view the item from all sides; one of the key advantages of 3D/360° photo content is its interactivity. It also introduces a game element into the buying process.
GS1 image standards for enterprises all over the world help to identify, collect and exchange data about commercial items, locations, etc. These methods guarantee that accurate, relevant and transparent product information is available for consumers. Taking into account digitized supply chains they ensure visibility and traceability superior to spread sheets and ERP-dependent chains.
Подробнее
Creating product content according to GS1 image standards
Contentfactory solutions allow mass production of GS1 images parallel to 360°rotation. The software extracts GS1 images, organizes files into a separate folder and publishes marketing images or planograms.
Аt Contentfactory's site.
At customer's site
We can provide our services
The optimal place for deploying photo production is a ware house complex. The necessary area size depends on requirements/technical specifications.
Our photo production has convenient transport accessibility, it is located in
Dubai ...
Dubai ...
2
Digital Asset Management System
a) Allows to perform system cooperation of Shooting complex with customer/back-office/content department (online store or marketplace) through system integration.
- Organizing digital assets by projects, elements and folders.
- Registering and planning content projects in the calendar.
- Tracing online the shooting process/status of implementation of works/commentaries, negotiations with the photographer and content approval via built-in messenger
- Classifying and distributing media data by categories using tags.
- Built-in full-text search.
- Export of assets and local synchronization of files.
- Integration of e-commerce with help of export channels (JSON, XML).
- Unlimited and safe storage of content.
- Emergency recovery of files.
- Data import into CSV.
- CDN.
MORE
b) Allows to manage digital assets/media data/projects of an ecom-enterprise via personal account.
