Calculations on the marketplace
Based on basic indicators of progress speed /sales in Ozon and Wildberries
Everyday new commercial items up to … SKUs and even more are received at a warehouse/hub of a marketplace of OZON or Wildberries level. All these goods need photo/video copies so as to create visual content.
The commercial item is not for sale online until its image is on the website and it does not bring expected everyday profit. The good stays at a warehouse losing its initial liquidity whereas its prime cost increases every day depending on its warehousing cost.
The "common" way of photo content production at marketplaces suggests that it takes about 4 days from unpacking the products in a studio to obtaining images ready for publication. In 10% of cases - up to 7-14 days because of reshooting "content" defects.
The example of expected profits from sales of newly delivered 10K SKUs taking into account different cost of products, margins and sales plan:
(*3,300 SKU – это ~1/3 от 10,000 SKU добавляемых на сайт в день)
Expected total profit for 4 days: 147,840,000₽
Taking into account standard terms of content creation by "common" mode - from 4 days, this is the time when images are absent from the website, meaning … roubles of lost profit for this period, in fact - losses.
Contentfactory solutions eliminate all points of forming such "hidden" losses (including reshooting of content defects and warehousing cost for the period of content creation) allowing to publish entirely edited 2D and 3D/360° photos of goods in a given place at the customer's IT system (ERP/MDM/PIM of the marketplace) just a few minutes after unpacking goods in the studio and to put goods on online-shelf in almost no time.